2022 Advocacy Summit

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Advocacy Summit Tourism Lexicon Workshop

  • 1.  Advocacy Summit Tourism Lexicon Workshop

    Posted 09-07-2022 16:51
    Learn more about the Tourism Lexicon Workshop at Advocacy Summit:

    Words matter in politics, and they need to be chosen carefully to carry an emotional connection to people's values and the values of our industry. At the Advocacy Summit, we will be delivering the updated words in two new ways. The first will be sharing all the updated words across every country we track in a simultaneous release. The second will be doing a hands-on deep dive with the audience as a workshop on how you can use words in your updated messaging for 2022 and beyond. To learn more about the tourism lexicon, 
    click here.

    Click here to view the Advocacy Summit schedule at a glance.


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    Joanna Hammond
    Marketing Coordinator
    Destinations International
    Washington DC
    +1 (202) 835-4212
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