Profile

Michael Hallé

NEST: Niagara Escarpment for Sustainable Travel

Contact Details

NEST: Niagara Escarpment for Sustainable Travel

Bio

#MichaelPHalléNEST

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THE NEST
🏳️‍🌈 I Support LGBT 🌈
Welcome I am MICHAEL and I am the author and creator of the ‘GPS for the SOUL of Sustainable Travel’ and the VOICE OF SUSTAINABLE TRAVEL ON CLUBHOUSE ✳️ 🪑Chairman of 10GATES MATRIX INC. and CEO of the NGO NEST: Niagara Escarpment for Sustainable Travel; curator of Sustainable Travel Code of Ethics’🌿                                                                                                              

A few highlights of my international Destination Marketing Organization (DMO) experience:

Past President of Niagara Falls Visitors and Convention Bureau 

MEXICO TOURISM: Mexico Secretary of Tourism Senior Advisor directly reporting to the Secretary of Tourism, Administration of President Ernesto Zedillo (1994-2000) Focus: Project Management Global Research and Strategy; International Brand marketing with a "goal to increase revenue and visitation world wide, by shifting the Mexico tourism brand from commoditized beach destination to culture based branding." 

Outcome: During this period shifted Mexico’s Global ranking from 17th place in Global Country standing to 7th place, and grew Mexico’s Global ranking for ‘revenue per tourist’ from 23rd to 12th position according to UN World Tourism Organization.

Co-created the Mexico Tourist Board with Manuel Gonzalez Martinez.

PCMA: with partner Kenneth Torres introduced PCMA to Mexico Secretary of Tourism, Cancun and Riviera Maya CVBs, PCMA in Mexico.

✅ 2003 until present; Senior advisor to one of Worlds consistently Top-Rated Destinations the Riviera Maya Tourist Board. International research, strategy, and brand advisory, 

✅ 2018 to present Mexican Caribbean Tourism Board, State of Quintana Roo, brands such as Cancun, Playa del Carmen, Tulum, etc.                                                                                       ✅Project management role in of the support creation of Sustainable Riviera Maya.                                                                                                
Executive in Residence at Faculty of Business - Toronto Metropolitan University 1987-1997                                                             
Senior Vice President LONGWOODS Int'l 1989-1992 Project Managed Launch Team syndicated  (c) Travel USA