Janet O'Connell

Muskoka Tourism

Contact Details

Muskoka Tourism


As Executive Director of Muskoka Tourism Janet O’Connell leads the destination management organizations efforts to increase visitations to the District of Muskoka and promote the Muskoka brand. Tourism is a key economic driver for the area and Janet advocates with all levels of government on behalf of tourism operators.
As engaged leader, Janet is an active community member and participates in on the District of Muskoka committees, Muskoka Economic Recovery Task Force, Muskoka Employment Partnership and New Leaf Community Working Group on climate change. She proactively works to build collaborative efforts with partners throughout her area.
Prior to moving to Muskoka Janet lead the Tourism Industry Association of Ontario’s project on workforce development and served as their Director of Finance.
With over 25 years of experience in the not-for-profit and tourism sectors Janet has sat on several boards, committees, and volunteers in tourism and other sectors.