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Hello Destinations International Community,

Just received an update regarding new metrics for Australia for 'five wellbeing themes' which is truly an innovative move by the government down under.

Trust you're doing well and hope everyone is moving slowly through this heat which seems to be affecting most of us.

Sending along a link with some really important information from the Australian government.

Personally, I am thrilled to see Sustainable being one of the five theme measures in the newly released Well Being framework from Australia.

Over the years as we all know, Australia has been at the forefront of Destination stewardship and Destination Sustainability. 

This is a great indicator of government of Australia innovating once again as they step in to quantify and measure things that are important to the economy and to do so actively in every major division of government, The Treasury!

Clearly, they take this issue seriously. Perhaps it will provide our industry leaders a concrete way to engage our government stakeholders.

Following the link will provide access to FREE PDFs with all the detail to support the framework that can be downloaded.

Stay cool and be cool,

MIKE

(Special thanks to Jake Haupert for sharing!)

There's a lot of great information in here.

Measuring What Matters is Australia’s first national wellbeing framework that will track our progress towards a more healthy, secure, sustainable, cohesive and prosperous Australia.

The Measuring What Matters Framework (Framework) has five wellbeing themes:

• Healthy: A society in which people feel well and are in good physical and mental health, can access services when they need, and have the information they require to take action to improve their health.
• Secure: A society where people live peacefully, feel safe, have financial security and access to housing.
• Sustainable: A society that sustainably uses natural and financial resources, protects and repairs the environment and builds resilience to combat challenges.
• Cohesive: A society that supports connections with family, friends and the community, values diversity, and promotes belonging and culture.
• Prosperous: A society that has a dynamic, strong economy, invests in people’s skills and education, and provides broad opportunities for employment and well-paid, secure jobs.

Inclusion, equity and fairness are cross-cutting dimensions of the Framework.

These themes of the Framework are supported by 12 dimensions that describe aspects of the wellbeing themes and 50 key indicators, to monitor and track progress, which will be updated over time.