On Wednesday, June 3rd, Destinations International launched a Meetings Industry Recovery awareness campaign to target business event strategist/meetings planners on the critical role you as CVBs serve for meetings and events in your respective destinations.
The campaign aims to demonstrate that when the unexpected happens and it is not “business as usual” that Convention and Visitors Bureaus (CVBs) play a critical role and valuable resource for recovery. Campaign partners include American Society of Association Executives (ASAE), Destinations International, Events Industry Council (EIC), Experiential Designers + Producers Association (EDPA), International Association of Exhibitions and Events (IAEE), International Association of Venue Managers (IAVM), Meetings Mean Business, Meeting Professionals International (MPI), Northstar Meetings Group and Professional Convention Management Association (PCMA). As part of this collaboration, each respective organization has also committed to promoting this campaign through their owned and operated channels (website, social, eblasts, etc.) to target meeting planners. Please view the campaign here: https://meetings.destinationsinternational.org/here-to-help
Additionally, if you wish to also participate in this campaign with your respective planner audience, a tool box of creative assets is posted in the library for download. The campaign deck outlines the key messaging and suggested distribution. Links for current art files are linked within the deck.
If your destination is currently NOT listed as part the destination directory, please submit your destination information at https://meetings.destinationsinternational.org/update-your-meetings-profile
If you have any additional questions, please contact me directly at mcherry@destinationsinternational.org