WC26 Workshop (July)

When:  Jul 16, 2024 from 09:00 to 15:00 (ET)

Facilitated by John Siner, a distinguished executive in the international sports industry, the workshop promises to offer a wealth of knowledge and expertise. With a career spanning major global sporting events including multiple FIFA World Cups, and Olympic Games, John brings a treasure trove of experience from his roles at the IOC, FIFA, and as a strategic advisor to World Cup 2026 host cities. Being a graduate of the prestigious FIFA Master has helped him foster a deep and unique network of global industry professionals, coupled with his firsthand experience in organizing world-class events, makes him the perfect guide for our journey towards 2026.

This workshop will offer a deep dive into the World Cup ecosystem, stakeholder engagement strategies, and comprehensive planning for host cities and destinations. Through focused modules, we'll explore the roles and responsibilities within the World Cup framework, opportunities for collaboration, and the development of effective destination strategies and project plans aimed at maximizing the impact and legacy of hosting the World Cup.

The workshop will take place during DI's CEO Summit on Friday, April 5th, from 8 AM to 12 PM at the Westin Copley Place in Boston, MA. It will be an intensive session aimed at CEOs and up to two lead staff members per host destination, working directly on World Cup preparations. We believe your participation will be instrumental in harnessing the full potential of this global spectacle.


510 Water St
Tampa, FL 33602-5541