AI has become the hottest buzzword in tourism, with countless platforms touting data lakes, AI chatbots, and SEO optimization as the keys to future success. But here’s the truth no one’s talking about: When AI does what it’s best at, humans get to do what they’re built for, leading, connecting, and creating. And when misused, it can actually push destinations further away from what travelers crave, authentic human connection and the telling of unique stories in their cities.
Recently, I read an article from Matador Network's GuideGeek AI that highlights what tourism CEOs want from AI. While it hits on important questions, data usage, SEO, and staff ...